HOW IT ALL STARTED

Dorset born and bred, Jay has a lifelong fascination with flowers which began in his childhood. His passion was inherited from his late grandad when as a child, the two would spend hours planting and growing flowers.

Seeing how each bloom can affect emotions and moods piqued Jay’s interest in floristry. Known for his charm, warmth and enthusiasm, Jay combines his instinctive knowledge with natural-born creativity to produce breath-taking arrangements.

PHILOSOPHY

Alongside his innate ability, Jay has also studied the art of floristry and has a wealth of experience and qualifications. Not content with resting on his laurels (pun intended!), he is always seeking ways to progress and develop his talent.

“For me, there was never any doubt about what I would do for a living. Working in an industry where I could bring people’s dreams to life is an honour. Flowers have an understated power to transform and uplift, and each day, I get to bring that power to new people.” — JAY